Free Consultations

Yes, free.

Firing off the first email is daunting. How much will this cost? What do I even need? I’m not sure what to ask for!

I get it. I wouldn’t like to do it either.

To make things much more comfortable, we can start with a free, zero obligation consultation:

1. You give me a site or a handful of URLs and a little context.
2. I take a look over your Core Web Vitals data.
3. I identify your key liabilities and pain points and provide early triage.
4. I suggest an appropriate level of engagement.
5. You decide if you’d like to proceed.

It’s as simple as that.

Request a Consultation

Example Consultation

Free consultations are incredibly low fidelity but usually of very high value. Here is a consultation I did for a potential client:

• Latest Core Web Vitals data shows we need to focus on LCP and CLS:
  • We regressed in August—does this line up with any changes?
• Huge gaps between milestones hints at client-rendered content:
  • Super fast response times but late LCP suggest we’ve moved a lot of work into the browser. This is almost never faster.
• Leaning so heavily on CSR also harms CLS—we aren’t placeholding all of the nascent content.
• Not only are we client-rendering, we’re also lazily loading the images we insert. Slow on top of slow.
  • Only, it actually appears to be broken, so we’re almost definitely incurring double downloads (or worse).
• It looks like Collection pages fare worse than actual Product pages—note the differing percentages for Poor experiences:
  • Collections:
  • Products:
• I would definitely recommend at least an audit-style engagement to solve these Core Web Vitals issues.
  • I’ll attach some options and guide prices with this mini-audit.

Request a Consultation